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Use consistent brand visuals

Visuals register with the brain first – so the first thing a consumer should see is a consistent brand look.

Brand EVERYTHING the same way. Think of Coca Cola or Apple. They look very different – Coke’s red, swoopy logo versus Apple’s Zen bluish-silver website. Both are successful. Both send a consistent visual message that goes on all their content. You would never confuse one for the other.

Take a lesson from the big dogs: there should be no confusion about who created the content. Your business name, logo, tagline, and colors should register quickly with the user.

Super-bonus tip: make sure that your logo and name are clickable – and check it on a mobile site to make sure that it does not scale down to the unreadable.

Extra Super-bonus tip: Your logo can simply be your name. Text logos are simple to create with any graphics program.

Patricia Browne

Patricia Browne is a Branding Expert. For over 15 years. she has helped clients with content management, website design and web content, and copywriting.

She brings that experience together to help individuals create powerful, personal brands that connect with the client's audience.

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