Visuals register with the brain first – so the first thing a consumer should see is a consistent brand look.
Brand EVERYTHING the same way. Think of Coca Cola or Apple. They look very different – Coke’s red, swoopy logo versus Apple’s Zen bluish-silver website. Both are successful. Both send a consistent visual message that goes on all their content. You would never confuse one for the other.
Take a lesson from the big dogs: there should be no confusion about who created the content. Your business name, logo, tagline, and colors should register quickly with the user.
Super-bonus tip: make sure that your logo and name are clickable – and check it on a mobile site to make sure that it does not scale down to the unreadable.
Extra Super-bonus tip: Your logo can simply be your name. Text logos are simple to create with any graphics program.