Fish In Drop Of Water Jumping Out Of Pond

Go big…in two or three channels

Choose your brand channels based on where most of your customers are already hanging out.

There are lots of demographic studies about age, sex, ethnicity, income, and even intent around brand channels. (see resources)

What is a brand channel? Facebook, your blog, LinkedIn, Instagram, guest posting on industry blogs, Snapchat, Periscope, Pinterest, and YouTube are all examples.

Don’t forget traditional brand channels such as TV, radio, and print. Industry publications are an overlooked way to become an authority. Well-written articles on a closely related topic are often welcomed – and get you in front of your target audience without the pressure of a sales call.

Once you have a track record (and maybe some help from a Virtual Assistant), add more channels – one at a time.

Patricia Browne

Patricia Browne is a Branding Expert. For over 15 years. she has helped clients with content management, website design and web content, and copywriting.

She brings that experience together to help individuals create powerful, personal brands that connect with the client's audience.

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