Choose your brand channels based on where most of your customers are already hanging out.
There are lots of demographic studies about age, sex, ethnicity, income, and even intent around brand channels. (see resources)
What is a brand channel? Facebook, your blog, LinkedIn, Instagram, guest posting on industry blogs, Snapchat, Periscope, Pinterest, and YouTube are all examples.
Don’t forget traditional brand channels such as TV, radio, and print. Industry publications are an overlooked way to become an authority. Well-written articles on a closely related topic are often welcomed – and get you in front of your target audience without the pressure of a sales call.
Once you have a track record (and maybe some help from a Virtual Assistant), add more channels – one at a time.