If all your visitors arrive at your home page, you are asking them to figure out what you want them to do next.
Yeah…how is that working out for you and your brand?
Now imagine you can custom-tailor the experience for your visitors…. well you can through landing pages.
While you won’t create a landing page for every piece of brand content, you probably have themes or client audiences that are distinct enough that you can build a landing page around their visit.
Super-bonus tip: Track where your visitors are coming from – and how they engage. Double down on what works.