Create a simple logo

Logos are like shorthand for your brand. They are both visual and readable. They give your audience a consistent way to know that what they are seeing actually is part of you.

Do you need a logo if you are working on a personal brand?

Yes. Create a simple text logo that will give you a consistent look and feel. You don’t need to go all Coca-Cola or Nike. Just pick a font and type your name. If you want to fancy it up a bit, add an icon. Just get it done and start using it on everything.

What goes into a great logo?

  • Readable – This is not the time to use a bizarre font or lots of squiggles. Choose something that reads well at both small and large sizes.
  • Consistent – Pick something and stick with it. If you are using color, use the same colors all the time.
  • Appropriate – If you are a Real Estate pro, pick a font and icon that lets people know at a glance what you do. A little house rather than a chat icon. A font that reflects your style. Classic serif or contemporary san serif.

 

serif-san serif letter a

So…ready to create your logo?

Here are three simple ways to create a logo for free or cheap.

Canva: Easy to use.

Even though there is no “logo” selection it’s easy to create a logo.

  1. Go to Canva.com and sign in
  2. In the upper right corner click on “Use Custom Dimension”
  3. Set the pixel dimension to 800 wide x 300 high and choose PX (pixels) from the drop down menu and click on the DESIGN button
  4. On the left side ribbon, you will see several design tabs: Search, Layouts, Elements, Text, Backgrounds, and Uploads. Choose Text.
  5. You can choose text only or you choose some of the composed text elements. Scroll down and try out a few. The pre-designed text elements make it very easy to create something great looking in just a few minutes.
  6. When you are satisfied with your text, you may want to add a icon. Click on the Elements tab, and then choose the Icons box.
  7. Scroll through the icons and select one that appeals. You can resize and recolor as you wish.
  8. Keep it clean and simple. Don’t go crazy adding lots of lines and shapes.
  9. When you’re done, click on Download in the upper right corner, and choose Image: High Quality PNG
  10. Save it to your branding assets folder.

Use Paint: Easy, free, and you probably already have it.

 

 

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