Lead magnets don’t have to be long or difficult to create.
The best lead magnets solve a specific problem that your business solves for them. The upside? People who click on the lead magnet are self-selecting as your target market. Win-win.
Super-bonus tip: Try different lead magnets for different audiences. Test your results.
Extra-super-bonus tip: Repackage your most popular content. Take three blog posts and make a short eBook. Distill the points in a post down to a cheat sheet. Add visuals and your branding.
Eureka! You have a (nearly) ready-made lead magnet.