Magnet Attracting Small Figures

Create a gotta-have-it reason to click

Lead magnets don’t have to be long or difficult to create.

The best lead magnets solve a specific problem that your business solves for them. The upside? People who click on the lead magnet are self-selecting as your target market. Win-win.

Super-bonus tip: Try different lead magnets for different audiences. Test your results.

Extra-super-bonus tip: Repackage your most popular content. Take three blog posts and make a short eBook. Distill the points in a post down to a cheat sheet. Add visuals and your branding.
Eureka! You have a (nearly) ready-made lead magnet.

Patricia Browne

Patricia Browne is a Branding Expert. For over 15 years. she has helped clients with content management, website design and web content, and copywriting.

She brings that experience together to help individuals create powerful, personal brands that connect with the client's audience.

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