A plan does two things:
Bulk create content: You know you’re going to need 36 Pinterest pin graphics (it’s in your plan). It’s usually easier (and cheaper) to have a graphic artist do all of them for the whole year rather than parceling them out one at a time.
Create an integrated, cohesive storyline that evolves over time. Let’s say you sell tax accounting services: devote the first quarter to tax prep content, the second quarter to answering common questions posed by clients, the third quarter to pending changes, and fourth quarter to end-of-year prep and checklists
The takeaway? You are giving your expertise without asking for the sale. The pressure is off. They can focus on you as the expert without wondering when you are going to hit them with a close.
You know he content that needs to be posted (and where it is going), while you’re also on the lookout for opportunities to further your reach..